How to set up artwork for my custom die cut shape

The instructions below are for Custom Digitial or Laser Die Cut Shapes.

For instructions for Rigid Signage and Poster die cutting click here

For instructions for Custom Stickers / Labels click here

Die lines must be Vector designs created in Adobe Illustrator or InDesign (or similar software) NOT bitmap files like Photoshop.

When you begin designing ...

Make sure your artwork for printing is the EXACT SAME SIZE as your die line.

If your custom die shape is 85x150mm (for example), the artboard/document size must be 85x150mm - not floating around on a larger page. Otherwise, the artwork and the die won't match up. Add 3mm bleed when you create your new document if required.

You'll need to supply a three-page PDF for us to print and custom die cut your design.

1. die line
2. design with no die line
3. mockup showing the design with the die line in position so we can see how they work together.

Creating a die line

Correct: Your artboard dimensions are the same size as your die line shape.	Incorrect: Your artboard is a different size and your die line shape is 'floating around'.

• Your die lines must be a vector (not a bitmapped/raster image). All lines must be SOLID lines, no dotted or dashed lines.
• If your artwork has scores please set as solid cyan / blue lines so we know they're to be scored. Scoring is not as deep/crisp when digitally die cut. Consider upgrading to a traditional die which has superior scoring.
• The outline of the die must create a closed shape, which means if you create the shape using multiple lines they must be joined at the anchor points. You can use a pen tool or freehand.
• Minimum size for holes or cut outs is 3mm
• 1 shape per die line ordered.

• Not all stocks are suitable for scoring (to check what stocks are suitable for scoring go to a scored printed product in The Printery and view the stock options).

   

Digital, Laser or traditional die cutting

Digital die cutting 

Is performed by converting a vector (Illustrator) die line into a format our digital die cutting machine recognises. A laser-guided knife tool then cuts out the die cut shape.

Best for:

• Digital printing only
• Single thickness stocks
• White, light, coloured and dark stocks
• Simple die cut shapes
• Small quantities

• Samples to test a design before committing to a more expensive traditional die.

   

Laser Die Cutting

Laser Die Cutting uses precision lasers guided by computer software that can create more detailed and intricate shapes.

Best for:

• Digital printing only
• Single thickness stocks
• Coloured and dark stocks (some edge colour on white or light colours)
• Complex die cut shapes^

• Small quantities and samples

  ^Complex shapes may not be suitable for or to be upgraded to a traditional die. We will contact you if your order contains a die that’s too complex for this die cutting method.

Learn more about Laser Die Cutting.

Traditional Die Cutting

Thin, razor sharp steel blades are formed into specific shapes. Ours are mounted into wood which is then carefully fixed into the chase of our press. Each sheet of paper or card is pressed between the die and the platen, punching the shape out with a crisp clean edge. They're similar in effect to cookie cutters!

Best for:

• All printing methods including letterpress, hot foil or embossing
• Single, double or even triple thick stocks!
• Simple die cut shapes
• Crisp scoring
• Larger quantities

If you're not sure if your die line will work as intended

We highly recommend testing your die line with a mockup at home and a custom die cut sample.

You can always send us the artwork to check it meets our guidelines, but we can't test whether your die cut will work correctly i.e. a box, a custom envelope etc. We're unable to tell you whether your die line will function as intended.

Intricate shapes (Laser only)

We can die cut most shapes, but very complex shapes are not suitable for traditional die cutting. We can advise you before placing your order if your dieline is suitable.

Testing before investing

You can also test an idea for a traditional die by ordering a digital sample before investing in a physical die. This is crucial if you're unsure of the results of your die or whether your die line will function as intended.

Related articles:

What are the minimum and maximum sizes you can print and trim to?

Traditional, Digital or Laser Die Cutting. What's the Difference?

How to order custom digital or traditional die cutting