On some of our stocks (Gmund Colors Felt Almond and Ivory, Gmund Bio Cycle Cannabis and Wheat) there is an obvious stripe texture direction. The chart below demonstrates the direction for each stock (weirdly Ivory is opposite to the others!).
Please bear in mind that you can't specify which way you want the stripes to go, as the stock will already be cut.
If it's critical to the design that it goes the other way, you'll need to let us know and ask for a custom quote. (There will be more wastage in preparing the stock, therefore it will be more expensive).
This chart is for digitally printed flat cards. For die cut shapes and/or other printing methods the direction may vary.