Hot Foil Pressing vs Digital Gold/Silver/Metallics
Traditional Hot Foil Press is a process where metallic foil is applied to the surface of the stock using heat and pressure. It involves making a negative, which is then etched onto a magnesium block. The block is locked into position on the machine, heated up and then the foil is placed between the block and the surface of the chosen stock to be stamped/pressed.
Due to a combination of the time and costs involved in set-up, as well as the manufacture of blocks, minimum run is 50.
Digital Gold/Silver/Metallics digitally uses dry toner directly onto paper/card without the need to create expensive printing plates which also makes Digital Gold/Silver/Metallics a much quicker process in comparison to Hot Foil Press.
With no plates to make we can also print variable data, do short runs, and print samples for you.
Please understand the difference in the finished product and be realistic with your expectations (and manage those of your clients!). There's a reason Hot Foil Press costs more - it's the bee's knees..... the doggy's doo-dahs - sparkly, glamorous and with unrivalled luxury.
Digital Gold/Silver/Metallics are amazing too.... pretty and shimmery...... but definitely not in the same league as Hot Foil Press. Please don't expect to be able to match Digital Gold to Hot Foil gold - they look very different.
Designs incorporating white ink with digital gold/silver/metallics
We usually print a double hit of white when printing in white ink only BUT we cannot print a double hit of white ink if also printing gold/silver/metallics. This means that the white ink component of the design won't be as saturated/crisp as usual.