Peterkin offers more than the every-day variety of business card; lush, tactile, textured and shaped cards that are really memorable and a real conversation starter.
Because business cards are small (and often with a lot of info) there’re a few design rules to keep in mind for your business cards and to order the right print methods to complement your design.
Sizes
Our standard business card size is 90x55mm.
We also have a few other business card sizes available - please write in the comments of your order the size of your cards and make sure your artwork is supplied at the correct size.
Pricing is based on these standard sizes, so if you want cards that are different dimensions, there may be additional costs for trimming or die creation.
Legibility and safe zones
You want your cards to be memorable and a conversation starter, but you also need them to be legible!
- We highly recommend printing a sample (digital printing only) to check the size and positioning of your text and the overall design of your card.
- If your design will use letterpress, hot foil press or embossing you can print a digital sample 'mock up' of your design.
- Teeny-tiny email addresses and phone numbers may look more aesthetically pleasing but may be ineffective!
- All important text and graphics should be a MINIMUM 5mm from the edges, we recommend 8-10mm for double sided and/or double-thick (duplexed) designs that have digital printing due to the movement experienced with digital printing.
- We also don't recommend using lines or borders on your cards (minimum 8-10mm from the edge) as if the trimmed result is only 1mm off the eye can be drawn to this by lines and borders.
Stock thickness
For business cards that really stand out, with an extra luxe look and feel we highly recommend choosing double-thick gorgeous 600gsm+ stocks. Edge foiling is also more dynamic on a thicker card.
Letterpress: for maximum depth of impression we highly recommend choosing double-thick (duplexed) card.
(Double sided Letterpress is only available with double-thick (duplexed) card, otherwise the impression lumps and bumps from one side can often be seen on the reverse with a single thickness stock).
Hot Foil Press: There's a minimal amount of impression with Hot Foil Press, but depending on the stock type, some impression may be visible on the reverse with single thickness stocks.
Embossing: Choose whether you want your embossing to be visible on the reverse side of your card.
With single thickness stock you will be able the see the emboss in reverse on the second side of the card.
With double thickness stocks you can choose to have the design 'show through' to the reverse OR have a smooth reverse. With the smooth reverse side the embossing will be slightly less prominent.
| FRONT | BACK |
As duplexing is done by hand there can be a small amount of movement from one side to the other. Please allow for movement of up to 2mm in any direction, keep this in mind when preparing your artwork for a duplexed card.
Here’s some tips on artwork for the best results on a duplexed business card..
- Keep all artwork 8-10mm in from all edges.
- For double sided cards – avoid borders as these can draw the eye if they’re out by 1-2mm
Digital printing on business cards
When digitally printing we experience movement of up to 2mm in any direction please keep this in mind when preparing your artwork.
We recommend keeping all artwork 8-10mm from all edges.
We don’t recommend borders on double sided cards as any movement that occurs will draw the eye if it’s out by 1-2mm.
Registration issues
While registration is 'close to perfect' for letterpress, hot foil press and embossing, registration for digital printing is not. We experience movement of up to 2mm in any direction when digitally printing. Digital printing will not line up perfectly with the other print methods.
See these examples below: trying to combine a design of digital printing with letterpress, hot foil press or embossing elements that are in close proximity or need to line up exactly isn't possible due to the movement of digital printing.
| ✗ Not suitable | ✓ Suitable |
| ✗ Not suitable | ✓ Suitable |
Die Cut Shapes
If you want to use one of our Peterkin Standard Die Cut Shapes, then your cards must be 90x55mm. Other sizes will require a custom die.
Ensure you download and use our templates for our Peterkin Standard Shapes to make sure your artwork fits.
Follow our instructions to create your own custom die lines.
Note: Edge foiling isn't available with die cut shapes.
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Artwork Requirements
For a deeper explanation on each printing method view our
Artwork Guidelines
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