Blind letterpress creates an impression into the card and is just letterpressing without the use of any ink – it's created using the same negative and plate process as letterpressing with ink, but the result is a tactile impression, without any colour.
(you can read more about the letterpress process here)
Embossing is a beautiful, permanently raised area that is just so hard to resist running your fingers over (don’t say we didn’t warn you!) without colour.
Two custom made plates fit into each other with precision, so that when the paper is pressed between them, the raised plate forces the stock into the recessed plate.
(you can read more about the embossing process here)
Please send your embossing artwork to be checked for its suitability BEFORE ordering. Embossing can be tricky to get right! The two main issues are text being too small to emboss successfully and artwork with lines that are too close together so the embossing misses details or blends together… incorrect artwork can delay your order if we need to come back to you to fix it 😊
Small text or lots of important details aren't great for blind letterpress or embossing as it can be quite difficult to read.
Lighter shades of stock work best as you'll get a noticeable shadow.
For maximum impression choose a double thick (duplexed) stock. For embossing you can choose whether to see the impression on the reverse of the card, or to have a smooth back, although the impression will be slightly less.
It's best used for subtle design elements and to add that luxury tactile touch. Try blind letterpress or embossing with monograms or florals and bold sans-serif typefaces.
Check out the guidelines
Be sure to check out our Artwork Guidelines for important details to consider when creating your designs for blind letterpress or embossing.